Recognizing the need is the primary condition for graphic design!!! As a graphic designer, the need of clients is the lighthouse that lead me to do my designs. I worked in commercial design most time, such as brochure design, package design, poster design…..
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. This always inspires me. My way of doing graphic designs are using the most direct, strong, clean colors and lines to achieve the client’s needs. The reason for me to do this is that I want to convey messages to target audiences in the most direct way. Nowadays, everyone is busy. No one want to spend so much time on looking at one thing. That’s why catching audiences’ eyes and deliver the message at the first moment is very important for me.